Privacy Policy
Last Updated: January 2026
jayviaries.co.uk ("we", "us", "our", or "Site") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Information: Name, email address, and contact details you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Information: IP address, browser type, operating system, and device identifier.
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and interaction with Site content.
- Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy below).
- Location Data: General geographic location based on IP address (not precise GPS data).
How We Use Information
We use the information we collect for the following purposes:
- To deliver and improve Site functionality and user experience.
- To conduct analytics and understand how visitors use the Site.
- To track affiliate commissions and performance metrics related to Mystake and partner casinos.
- To send promotional emails and newsletters (with your consent).
- To comply with legal obligations and prevent fraud.
- To respond to your inquiries and provide customer support.
- To monitor and analyse Site traffic and trends.
Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience. Cookies are small files stored on your device that help us recognize you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality, navigation, and security.
- Analytical Cookies: Help us understand how visitors interact with the Site using services like Google Analytics.
- Marketing Cookies: Track your activity to deliver targeted advertising and measure campaign effectiveness.
- Affiliate Tracking Cookies: Used to track referrals to Mystake and partner casino operators for commission purposes.
Managing Cookies: You can control cookie preferences through your browser settings and opt out of non-essential cookies at any time. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking essential cookies may affect Site functionality.
Third-Party Links
Our Site contains links to external websites, including Mystake and other affiliate casino operators. We are not responsible for the privacy practices, content, or policies of these third-party sites. We recommend reviewing their individual privacy policies before providing any personal information or engaging in transactions.
When you click on affiliate links and proceed to partner casinos, your activity on those sites is governed by their respective privacy policies, not ours.
Your Rights
Under UK and EU law (including the UK General Data Protection Regulation), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data (subject to legal limitations).
- Right to Restrict Processing: Request that we limit how we use your data.
- Right to Data Portability: Receive your personal data in a structured format.
- Right to Object: Object to certain processing activities, including marketing communications.
- Right to Withdraw Consent: Withdraw consent for data processing at any time.
To exercise any of these rights, please contact us using the details below. We will respond to requests within 30 days as required by law.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law:
- Personal Information: Retained for 2 years after last contact, unless you request deletion.
- Analytical and Usage Data: Typically retained for 12-24 months in aggregated, anonymized form.
- Affiliate Tracking Data: Retained for the duration necessary to calculate and process commissions.
- Cookie Data: Retained according to each cookie's expiration date or your browser settings.
If you request deletion of your account or personal data, we will remove it within 30 days, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a data breach, please contact us:
Email: [email protected]
Website: jayviaries.co.uk
If you are unsatisfied with our response to a privacy concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Responsible Gambling: If you or someone you know has a gambling problem, please visit GambleAware.co.uk or contact the National Problem Gambling Clinic.